Sustainable Marketing Assignment Example | Topics and Well Written Essays - 3000 words

Sustainable Marketing - Assignment Example Based on marketing regulations it is illegal to market the products different from the advertised ones (Mitsui 1997, pp. 303). Cosmetics are basically substances meant to enhance the human body. Cosmetics are categorized as skin care, hair care, mouth care, coloring cosmetics and others mostly preserved for feminine hygiene (Barel 2014, pp. 519). This report seeks to explore some of the most pivotal issues that come with sustainable marketing. By being able to obtain necessary requirements in the sustainable marketing of cosmetics in the beauty industry, the supplies will be able to effectively respond to consumer demands. The issues to be addressed in this study are: the need for sustainability in beauty salons, how to overcome the identified sustainability challenges, marketing sustainability management, encouraging customers on sustainable consumption and the tactics to reach broad consumer base. Furthermore, this report will also critically analyze the sustainable marketing strategies set by the provider of cosmetics in beauty salons. The limiting factor of this study lies on the author dwelling on one area of sustainable marketing which in this case is beauty in salons within the sector of cosmetics. Another complication results on regulations. Given that every government has its distinct set of regulations. This therefore complicates the consumer as well as the marketer assumptions on the general perspective of sustainability. The author will therefore strive to reveal what marketers and businesses can do towards realization of sustainable marketing. In attempts to find out the need for sustainability we are going to find out how it relates to the beauty in salon industry. Many salon owners glance at the products they use and get discouraged right away (Jercha 2012, pp. 5). They are ever pooled back by the feeling that they can never keep